Michael Bruce Riegle presents
Riegle Academy
Every site, film and production in the Riegle catalogue \u2014 rebuilt in front of you, step by step. Not theory. The exact process behind work that is live and earning right now.
The Curriculum
Eight tracks · built from real, live projects
Track One
Build The Site
A blank page to a live domain
- The single-file method — no framework, no build step, nothing to break
- Layout, type and colour: why restraint reads as expensive
- Making it work on a phone first, then everything else
- Buying the domain, pointing it, going live the same day
- Contact forms that actually reach you — and the mistake that loses every lead
Track Two
Build The Store
Selling online without a platform fee
- Product pages that convert: one photo, one price, one button
- Taking real payment — cards, Apple Pay, subscriptions
- Test keys and live keys, and buying from your own store before anyone else does
- Order notifications, receipts, refunds
- Shipping, tax and the policies you must publish before you sell
Track Three
Video Production
Phone to finished master
- Shooting on a phone so it looks shot, not filmed
- Light, framing and the two settings that matter more than the camera
- Editing: structure, pace, and where the cut goes
- Colour and sound — the difference amateurs skip
- Exporting for web without destroying the image
Track Four
Animation & Motion
Making things move
- Animated title cards and idents — your name, moving
- Motion graphics from nothing: text, shapes, light
- Logo animation and the producer’s stamp
- Building an animated post from a still image
- Rendering vertical, fast, and small enough to upload anywhere
Track Five
Reels & Short Form
The format that grows an account
- The first two seconds: why most reels die before the hook
- Shot lists you can film alone in twenty minutes
- Cutting to rhythm, captions, and text that can be read at speed
- Vertical framing — what the crop takes from you
- Turning one shoot into ten posts
Track Six
The Social System
Thriving, not just posting
- A profile that converts a visitor into a follower in three seconds
- What to post, how often, and the cadence that survives a busy week
- Batching: a month of content in one afternoon
- Reading the numbers that matter and ignoring the ones that don’t
- Turning followers into enquiries, and enquiries into paid work
Track Seven
Brand & Presence
Looking like a studio, not a freelancer
- Building an identity: mark, palette, type, voice
- Consistency across a site, a reel and a storefront
- Photography and art direction on no budget
- Presenting work so it feels owned, not browsed
Track Eight
The Business Of It
How the work becomes income
- Pricing: fixed, retainer, revenue share — and when each one hurts you
- Productising a build so the second one takes a day
- Finding clients, and the one question that opens every sale
- Onboarding, delivery, ownership and getting paid
The AI Track
Running through every module above
AI · One
The Tools, In Order
What each one is actually for
- Language models for writing, planning and thinking through a build
- Image tools for art direction, cards, posters and covers
- Video tools for commercials and short form — and their hard limits
- Voice and music tools, and where they are and are not appropriate
- Choosing the right tool instead of the loudest one
AI · Two
Prompting That Works
Getting the result the first time
- Structure: what to say, in what order, and what to leave out
- Style blocks that keep fifty outputs looking like one studio
- Negative prompts, and why most generations fail without them
- Iterating instead of re-rolling — how to steer rather than gamble
- Why these tools cannot render text, and what to do instead
AI · Three
Building With AI
From conversation to a live site
- Describing what you want so you get working code back
- Reading the output well enough to know when it is wrong
- Checking your own work before it ships — the discipline that separates pros
- Where AI genuinely accelerates you, and where it quietly costs you time
AI · Four
Earning With It
Turning capability into income
- Services people pay for today, priced realistically
- Delivering at a standard a client will pay twice for
- Disclosure, ownership and licensing — what you may and may not sell
- Building once and selling the same system repeatedly
Included At Launch
The Riegle Social Hub
Every social account you own, in one place.
Currently in development at the studio. When it ships, members get it — no upgrade, no extra fee.
- All your platforms connected in a single hub
- Post everywhere at once — one write, one tap
- Schedule ahead and hold your cadence without thinking about it
- Reminders that keep you on schedule when the week gets away from you
- Animated post templates in the house style, ready to fill
In development · included at launch, at no extra cost to members
How It Works
Watch · Build · Ship
1
Watch the build
Each lesson follows a real project from blank page to live domain \u2014 including the parts that broke.
2
Build it with me
You follow along on your own project. Same steps, your brand, your client.
3
Ship it live
Every track ends with something on a real domain that you own \u2014 not a demo folder.
4
Keep the room
New builds are added continuously. Members get every future track at no extra cost.
Start Free
Seven days · no charge